You have created your online business website. Your product inventory is in stock, every button and link is working the way it should be, everything is perfect. Except for one thing - no visitors, therefore no one buys your products. Why?
Webmasters continue to see breadcrumbs on Google's result pages. What are breadcrumbs, for which websites does Google display them and how can you get Google to display breadcrumbs for your own website?
As we started working with a number of our B2B clients, one thing that we noticed is that many (if not all) required some direction when it came to SEO. Some clients were, and still are, at various levels of the organic search maturity model which means that the level of engagement and level of SEO knowledge varied. No matter at what stage the client is in, there was a consistent need for direction.
Last month, Google started to display real-time results on the search engine result pages.
The real-time result box is displayed for search terms that are currently discussed on social network sites. To provide real-time results, Google started partnerships with Facebook, MySpace, FriendFeed, Jaiku, Identi.ca and Twitter:
As we enter 2010, there are many of us that have been in the search marketing for a number of years, some even into their second decade. We all realize the importance of quality links to a website. Yet many go about “link building” in different ways. Some purchase links, some buy and sell links, some submit to directories, some outsource and let others purchase links on their behalf. Some even outsource and let others submit to free directories and participate in link exchanges. Of course some focus on a combination of the above, while yet others simply create content in hopes of acquiring quality links.
Depending on the keywords for which you want to get high rankings, you have to employ different tactics. Keywords with less competition require different tactics than keywords with high competition.
Many websites on the Internet will link to your website if you pay them for the links. Is this a good method to increase the link popularity of your website or can you get in trouble if you use paid links?
Improved search engine rank can give you higher website traffic if the improvement enables your web page to progress beyond a critical point.
That critical point is reaching Page #2 on Google: particularly Google because that is the widest used search engine, and Page #2 because very few go beyond that page in their search, end even then only if they can't find what they want on Page #1. So Page #1 is best, but that goes without saying.
Many webmasters think that low quality links or links from spammy websites can have a negative effect on the ranking of their websites on Google.
The problem with links from spammy websites is that it is very difficult to do something against them. For example, a competitor could add your website to a link farm network or the competitor could spam with your URL.