Written by Skadi Gidionsen - Opus Design
Your website looks decent, you have gotten used to all its little imperfections, limitations and can work around things that are not perfect. There are no real reasons to upgrade your website, to invest considerable time and budget. It’s good enough – but is it?
For most companies and institutions, the website is the first impression their audience has of them. Sometimes, it is in fact the only chance you have to interest someone in your product. If you provide information, and it is difficult to find it or outdated, your visitors will likely leave and go to a competitor. So “setting and forgetting” is not a practice beneficial to your business.