by Eileen Parzek, © 2004
If you are in business, you have undoubtedly heard about branding; in fact, it seems like 'branding' is all the rage right now. Branding a business - figuring out what makes it unique and special, and creating a visible, repetitive presentation of it - is one of the cornerstones of Business Marketing 101.
But have you heard about "personal branding?" This is when you think of yourself, an individual, in similar terms. What do people think of, when they think of you? It is a concept that is particularly relevant to solo entrepreneurs and micro business owners. As such, the brand you develop becomes about you, as much as it does about your business. You ARE your business, after all.