by Ian Everdell
More and more shoppers are using their smartphones to research and make purchases. As retailers experience fewer physical visits to stores, they must embrace the trend toward mobile shopping
. Optimizing a Google Places listing is a good place to start.
IBM reports that mobile devices including the iPhone and iPad drove 6.6 percent of online sales on Cyber Monday. What’s more, in 2011, 10.8 percent of people used a mobile device to visit a retailer’s site, up from 3.9 percent in 2010.