by Jody Nimetz
Search Engines Results Pages have changed dramatically in recent years. How has this changed the impact of the prime real estate on a Google SERP and how does this impact where people actually click when they arrive on a Google SERP? Of course that is dependent on the type of search that a user conducts but historically you really want to be found in that prime real estate of a SERP. We have previously defined some of this prime real estate as Google’s Golden Triangle wherein the top three or four results on the SERP are the place to be if you want to be seen by a good proportion of searchers.