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Search and the Digital CPG Shelf

on 01 Nov  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

Last April, James Lamberti from comScore, Randy Peterson from Procter and Gamble and I (representing SEMPO) grabbed a relatively quiet corner at the New York Hilton to talk about a potential research project. Here was our wish list.

  • a study that tied together online activity to offline purchase behavior
  • a study that identified the impact of search in a category that's not typically one that would be identified with search marketing
  • a study that would attempt to quantify the leveraged impact of search with brand advocates

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