People judge your book by the cover

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It's difficult to get high rankings on search engines. It's a lot of work and it takes some time until people can find your site for search terms that are relevant to your business.

When people find your web site through search engines, you must keep them on your site and you must convince them. A new study that was recently published in the journal "Behaviour and Information Technology" shows how important it is to make a good first impression.

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