by Gord Hotchkiss
This week, the latest in my “fireside chats” (courtesy Aaron Goldman) about past SEM memories.
In the early days of our search marketing business, our collection of SEO clients ran the gamut from slightly off white to shades of gray approaching black. Yes, back in the day we too did some stuff that wasn’t smiled upon by the anti-spam gods of the search universe. Of course, it was (and still is) sometimes difficult to determine where the line between white and black could be found.