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The Psychology of Couponing: Where Ajillitee Went Wrong

on 29 Sep  Posted by Admin  Category: Internet Related  
by Gord Hotchkiss

Is a Groupon model the next big thing for B2B? Appar­ently not. Or, at least, not now, based on an early trial by a Chicago-based con­sult­ing firm, Ajil­li­tee. They used Groupon to offer $25,000 worth of con­sult­ing ser­vices at half price.

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