by Gord Hotchkiss
Online interactions are generally ruled by the left brain, the logical side of our intellect. We interact in what is primarily a text based presentation. We read, rather than feel. We assimilate words, rather than absorb sights and sounds. Any moves to bring the emotions of the right brain to the web have been feeble at best. Generally, we interact with most websites the same way we did in 1996. We read text, we click on links, we glance at the occasional graphic. For the most part, our right brain is idling.
Next week's OMMA show in Hollywood will looking forward to the day when our emotions will rule how we interact online (among other things). It marks an oncoming convergence that is far more important than the combining of digital media and the Internet. What will be explored and debated in the meeting rooms of the Hilton Universal City is a medium that engages both the right brain and left brain, in equal measure, at the same time.