Turns Advertisers and Digital Agencies Into Peeping-Toms to Improve User Experience Use It Better is the first web analytics for Flash on the market that records users’ visits making it possible to replay them later as if they were videotaped. It also delivers multiple reports on aggregated data which make Use It Better a powerful tool for optimizing performance and user experience on Adobe Flash websites.
March 18, 2011 -- Use It Better provides advertisers and digital agencies with an affordable, fully hosted web analytics service that works with real users in real time. It is the first tool on the market that records users’ visits on Adobe® Flash® websites making it possible to replay them later as if they were videotaped. Watching how visitors interact with an interface, where they navigate, what they click helps analysts to understand user experience, detect flaws in information architecture, graphic user interface or even debug the application.