by John Yuill
Google Analytics is a free, easy to implement web analytics solution with an intuitive interface. For good reason, it has gained tremendous popularity and widespread use.
And yet, so many companies use a standard implementation of the Google Analytics and then ‘set it and forget it’. They fail to make the additional investment to really take advantage of the value that Google Analytics can offer in terms of identifying ways to acquire new customers and increase business with existing customers. Here are some things you may not have fully explored in getting the most out of this powerful tool: