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What I took away from the Search Insider Summit

on 18 Dec  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

I’ve had a few days now to reflect on what came out of the Search Insider Summit in Park City. It was an interesting perspective: Avinash Kaushik telling us that the majority of search marketing “sucks”, Mark Mahaney prophesizing that search is poised for a big climb in 2010, Rob Griffin warning us the entire industry is going through the throws of change, Chris Copeland showing us that social media is inextricably linked with search activity and Mike Moran cautioning us that CEO’s and CFO’s worship at one altar and one altar only: profit. If we want to sell search, we have to speak that language.

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