by Gord Hotchkiss
In just over a week, I'll be the emcee at my third Search Insider Summit, on beautiful Captiva Island in Florida. This time around, I also lent fellow Search Insider, David Berkowitz, a hand in putting the program together. We started by asking some past attendees what they liked and what they'd improve about the shows. With the search show calendar as jammed as it's becoming, it's important to find a niche that attendees find valuable.