by Michael Bloch
How you treat images in marketing related emails can really make or break a campaign.
Back in the days of plain text emails, copy was king. Nowadays, we're able to to relay much of what we once had to explain through the written word with the use of images; but there are many traps for the unwary.
Here's a few quick tips on the use of images in emails to help you have them work for you to improve response rates rather than against you.