How to Align Digital Advertising with Offline Behaviors

by Mediative

by Mediative
http://www.mediative.com

I’ve been doing a lot of thinking lately about habits. Why is it that some people have to go for an afternoon snack (me!) while others crave a morning coffee? Psychologists believe that we are not necessarily pre-programmed to become smokers, drinkers or over-eaters, but instead fall into different behavioral patterns through automation. In The Power of Habit: Why We Do What We Do in Life and Business, Charles Duhigg outlines the three steps that make up a circular behavioral reaction creating automated habits:

  1. The Cue
  2. The Routine
  3. The Reward

News Categories