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Three Main Pillars to Run a Successful Data Driven Campaign

on 20 Jan  Posted by Admin  Category: Internet Related  
by Nilou Alaghehband
http://www.mediative.com

Dan Ariely once said, “Big data is like teen sex, everyone talks about it, nobody knows how to do it, everyone thinks everybody else is doing it so everyone claims that they do it.” While there is plenty of hype around the term Big Data, there is not much being done as far as applying it in the realm of online advertising. Although marketers have been running data-driven campaigns for quite some time, there is not yet a standard approach to execute a successful audience targeting program. That said, being an avid data marketing agency, Mediative has developed a solid knowledge around this topic and therefore, provides the key features that should be taken into account when implementing an audience targeting online campaign.

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