http://www.promotiondata.com/Promotion Data : news2024-03-19T17:14:46+13:00e107https://e107.org/e107e107https://www.promotiondata.com//e107_media/c4a20dd242/images/2014-06/e_logo.pngCyrus - webmaster@nospam.comA community project for site promotion and web developmenthttps://www.promotiondata.com/news/proactive-strategies-needed-for-emerging-cyber-security-threats-in-2024.htmlProactive Strategies Needed for Emerging Cyber Security Threats in 20242023-12-24T10:40:47+13:00Adminwebmaster@nospam.comNYC area cybersecurity expert explains the importance of building effective strategies to counter emerging cyber security threats in the coming year—in a new article from eMazzanti TechnologiesA NYC area cyber security expert shares a new article highlighting significant cyber security threats facing businesses in the coming year. The informative article first describes security threats posed by AI, as well as data and SEO poisoning.The author then explains how well-known attacks such as ransomware and social engineering continue to evolve. She urges businesses to update their security strategies to match this evolving cyber threat landscape."Forward-thinking organizations keep an eye on the horizon," stated Jennifer Mazzanti, CEO, eMazzanti Technologies. "They know the threats. And they proactively adjust security strategies to meet them head-on."Below are a few excerpts from the article, "Proactive Strategies Needed for Emerging Cyber Security Threats in 2024."AI and Machine Learning"AI delivers incredible advances in nearly every facet of society, from manufacturing to healthcare and cyber security. Yet, at the same time, it introduces new vulnerabilities, as well as powerful tools for attackers to wield.""For instance, generative AI has increased attackers' ability to code malware more rapidly and target victim systems with greater precision. AI also enables attackers to take social engineering to new levels."Data and SEO Poisoning"AI relies on complex algorithms and large language models (LLMs) trained on huge sets of data. When hackers manipulate the data used to an LLM, they can cause the model to produce biased or incorrect information. This can have disastrous results."Tried and True Attack Methods Evolving"AI-powered social engineering attacks have become more targeted and highly convincing. … Ransomware players also continue to adjust their methods. For instance, the FBI has warned of threat groups that conduct multiple ransomware attacks in quick succession on the same victim. …Attackers have also begun using wiper tools, which erase data rather than encrypting it."Emerging Cyber Security Threats Require Updated SolutionsFaced with increasingly sophisticated cyber threats, organizations must evolve their security strategies. For instance, AI-powered security tools allow security teams to respond to threats in real time and at scale. The cyber security experts at eMazzanti Technologies help business leaders choose and implement security tools targeted to business needs and resources.Have you read?Microsoft 365 Enhanced Security Features - eMazzanti TechnologiesProactive Measures to Mitigate Cyber Security Risks of 5G IoT - eMazzanti TechnologiesAbout eMazzanti TechnologieseMazzanti's team of trained, certified IT experts rapidly deliver increased revenue growth, data security and productivity for clients ranging from law firms to high-end global retailers, expertly providing advanced business cyber security, retail and payment technology, digital marketing services, AI, cloud and mobile solutions, multi-site implementations, 24×7 outsourced network management, remote monitoring, and support.eMazzanti's consistent growth landed them on the Inc. 5000 list 9X. Recognized as a 4X Microsoft Partner of the Year, the #1 ranked NYC area MSP, NJ Business of the Year, and 5X WatchGuard Partner of the Year, the company excels as a trusted outsourced IT partner! Contact: 1-866-362-9926, -email- or http://www.emazzanti.net Twitter: @emazzanti Facebook: Facebook.com/emazzantitechnologies.Media ContactKent Sorensen, eMazzanti Technologies, 14803345403, -email-, www.emazzanti.netSOURCE eMazzanti TechnologiesSource: PRWebURL: Source2023-12-24T10:40:47+13:00https://www.promotiondata.com/news/equally-ai-announces-official-launch-of-flowy-the-worlds-first-no-code-accessibility-solution.htmlEqually AI Announces Official Launch of Flowy--The World's First No-Code Accessibility Solution2023-11-24T16:17:30+13:00Adminwebmaster@nospam.comFlowy redefines the ease for any website owner to provide an accessible experience online for all.Today, Equally AI is proud to announce the launch of Flowy, the world's first no-code solution for web accessibility. This revolutionary platform is set to redefine the landscape of web accessibility. According to tech innovators at the company, Flowy is not just another platform; it represents a shift in the entire online approach to web accessibility."Imagine a platform so intuitive that it integrates the entire accessibility process—from identifying issues to implementing fixes and ongoing monitoring—and can be integrated with any website or CMS like Wordpress, Wix, Webflow or Shopify, all in just two minutes of installation," said Ran Ronen, CEO and Co-Founder, Equally AI. "This is the essence of Flowy. Designed for user-friendliness, the platform is for businesses of all sizes and levels of technical skill, bringing together your team and the tools you love."For website owners, the real magic they get with Flowy is the control aspect. Unlike existing solutions, every recommendation generated is assisted by ChatGPT and awaits a website owner's review and approval. This means website owners are in the pilot's seat, ensuring that no changes go live without their approval.Flowy's unified platform offers an end-to-end solution that streamlines the entire accessibility process. It provides real-time collaboration among team members, ensuring that the organization's website remains compliant."Gone are the days of endless spreadsheets and checking, rechecking all the time. With Flowy, your team can collaborate in real-time, directly on the screen. This not only accelerates the process but streamlines your workflow and focuses on what truly matters," said Omer Shamay, CTO of Equally AI.Accessible websites offer businesses a range of benefits, from ensuring compliance with regulatory requirements and industry best practices, to more users and customers accessing the site, to improved website SEO and brand trust and credibility. Until now, the technical process of ensuring a website operates as accessible has been a difficult goal for many website owners to achieve due to challenges to manage end to end accessibility compliance. The market is expected to grow with the introduction of new regulations and Flowy is here to provide the ultimate solution starting at $10 a month.As Equally AI unveils Flowy, the company will extend an exclusive invitation for new users to be among the first to experience its transformative power with a personalized demo. In order to receive an invite, those interested can apply to be on the waitlist here or email -email- to join Google, Microsoft, TikTok, and thousands more companies who have already enrolled for early user access.The future of web accessibility compliance is here, and it starts with Flowy. Together, Equally AI aims to make accessibility easier for everyone.Media ContactKathy Berardi, Equally AI, 1 6786444122, -email-, https://equally.ai/Source: PRWebURL: Source2023-11-24T16:17:30+13:00https://www.promotiondata.com/news/seo-locale-seo-app-partner-up-to-deliver-innovative-digital-marketing-services.htmlSEO Locale & SEO App Partner Up: To Deliver Innovative Digital Marketing Services2023-09-30T16:51:39+13:00Adminwebmaster@nospam.comSEO Locale is thrilled to announce its partnership with SEO App, a groundbreaking platform that offers a comprehensive suite of website and SEO tools, making it easier than ever for businesses to enhance their online presence. SEO App is a perfect fit for agencies and individuals in the digital marketing space.Together, we're offering easy-to-use packages to help businesses make a bigger impact online. SEO Locale is offering any new users on SEO App a one-time setup fee of $200 to get them started on SEO App. SEO Locale will do the keyword research and input the information for your website to succeed meanwhile SEO App does the analyzing. This strategic collaboration aims to provide business owners and independent professionals with affordable package options to propel their digital marketing campaigns into a future of success.The digital landscape is constantly evolving, and staying ahead of the curve is crucial for businesses looking to thrive in the online marketplace. SEO Locale has long been recognized for its expertise in search engine optimization (SEO) and digital marketing, helping clients navigate the ever-changing digital world to achieve success.SEO App makes things even easier. It's like having a toolbox for your website. Want to find out which words people use to find you? Check. Ready to see how you stack up against competitors? Got it. Want to make sure your website is in tip-top shape? Done. And that's just the start.The Drive Behind Leading SEO TechnologyThe partnership between SEO Locale and SEO App is set to disrupt the SEO and digital marketing industry by empowering businesses with the tools they need to succeed in the digital sphere. By offering affordable package options that cater to businesses of all sizes, this collaboration will democratize access to top-notch digital marketing services and tools, leveling the playing field for businesses of all scales."We are incredibly excited about our partnership with SEO App," said Marc Brookland, CEO of SEO Locale. "This collaboration allows us to combine our expertise in digital marketing with SEO App's cutting-edge technology, creating a one-stop solution for businesses looking to elevate their online presence. Our mission has always been to help businesses grow and succeed in the digital world, and this partnership takes us one step closer to achieving that goal."Align With The SEO Vision TodaySEO App's intuitive platform, combined with SEO Locale's industry-leading knowledge and experience, will provide businesses with a competitive edge. By simplifying the process of improving website visibility, optimizing content, and driving organic traffic, SEO App and SEO Locale aim to make digital marketing more accessible and effective for businesses across various industries.With a proven track record of helping businesses increase their online visibility and drive organic traffic, SEO Locale has established itself as a trusted partner for businesses seeking to thrive in the digital world. For more information, visit SEO Locale today!To learn more about the advantages and packages on the SEO App, check out their options today!Media ContactBrie Kendrick, SEO Locale, 1 (267) 368-7905, -email-, https://seolocale.com/SOURCE SEO LocaleSource: PRWebURL: Source2023-09-30T16:51:39+13:00https://www.promotiondata.com/news/how-businesses-can-use-ai-tools-to-gain-a-competitive-edge-in-digital-marketing.htmlHow Businesses Can Use AI Tools to Gain a Competitive Edge in Digital Marketing2023-06-25T15:52:11+12:00Adminwebmaster@nospam.comAI is evolving quickly. Media buzz claims that the new ChatGPT tool is ready to replace copywriters and take over the world of digital marketing. Derek Chew, CEO of Fullmoon Digital Media, clarifies AI's role in digital marketing, including where it shines and where it falls flat.Over the past 15 years, artificial intelligence (AI) has become such a fixture in everyone's daily activities that many people are unaware of how often they are actually interacting with it. The Pew Research Center surveyed 11,004 U.S. adults to measure their awareness of the presence of AI technology in their day-to-day lives. From GPS traffic updates, fitness watches, banking, and personalized online shopping experiences, 30% of Americans were considered to have a high level of awareness, 38% had a medium level, and 31% were not as conscious of just how much they interact with AI on a daily basis.(1) The AI-powered Chat Generative Pre-Trained Transformer (ChatGPT), a next-generation natural language processing tool launched in November 2022, has been promoted as a time- and labor-saving device for writing and research from school papers to multimedia applications. It is also demonstrating its usefulness in digital marketing. But could AI simply replace people and take control of the digital marketing profession? Derek Chew, CEO of Fullmoon Digital, explains that AI is a powerful tool — but only truly effective when combined with human expertise.Chew clarifies, "The performance of AI tools relies on access to large sets of data to learn from. The current evolution of AI can perform writing and optimizing tasks well if it has sufficient, targeted data and is prompted accurately. In that way, marketers can save time by employing AI effectively. But AI lacks the big-picture understanding, emotional intelligence, and insights to direct the process on its own."Even before the launch of ChatGPT, AI has been increasingly adopted to assist with digital marketing tasks. AI and machine learning can personalize websites, analyze and predict customer behavior to segment communications, deliver personalized content, and help optimize advertising campaigns.(2)AI is also used to help generate web content, although its ability to do that effectively is limited by access to existing, relevant data on the subject. This makes it more effective for some topics than for others. Google's latest algorithm, the Helpful Content Update, is designed to reward human-generated content that delivers valuable and useful information.(3)The long-term use of AI in digital marketing depends on improvements in writing code, mimicking human speech, optimizing advertising tasks, streamlining customer service functions, and building websites.(4) The future-world potential of AI is wide open. Experts imagine everything from data-controlled serfdom to an idealized society where AI can supercharge health and fitness as well as reduce pollution. And with machines taking care of most of the work, people may even enjoy a universal basic wage, enabling them to realize their full human potential.(5)In the meantime, AI is a real economic force with a viable role as a digital marketing tool. Marketers who ignore AI are missing out on time-saving data analysis, like managing informational relationships, measuring results, and using statistical models in predicting outcomes. Those who rely too heavily on AI run the risk of plagiarism, inaccuracies, and content that lacks emotional intelligence.(6)AI systems are skilled at modeling natural speech and logistical analysis but are entirely incapable of creativity, subjective thinking, or conscious thought.(6) Without human direction and adjustment, the AI output lacks insight, humor, and structural diversity — the elements that inspire the emotional reactions that move people to engage and act."AI is a time-saving tool but not a replacement for skill and experience. There is buzz that ChatGPT will replace copywriters, but companies that relegate content creation and ad generation to AI will fall behind. The output is intelligent but not emotional; emotions, not just logic, fuel human decisions. Just because you CAN automate doesn't mean you SHOULD," says Chew.A powerful example is brand identity, which is a projection of the core values of a business and comes across as the company's personality. It is essential to developing loyalty in today's marketplace.(7) Well-directed AI tools can mimic a brand's identity but cannot be relied upon to generate or direct it.Fullmoon Digital’s marketing process is uniquely tailored to each individual client. Developing a winning digital marketing program entails more than 1s and 0s; it requires effective communication, consistent collaboration, and hard work.About Fullmoon DigitalFullmoon Digital Media, founded by Derek Chew, a former early Yahoo! employee, is one of the few 100% independent digital marketing agencies in the United States. The firm is cross-functional with deep experience in media planning and buying, digital consultancy, SEO, digital strategy, programmatic, analytics, performance marketing, paid media, social advertising, and creative. They push the envelope of what is possible in terms of marketing and technology, all the while providing best-in-class digital marketing service to their “pack” of clients. For more information, please visit http://www.fullmoondigital.com.References: 1. Nadeem, Reem. “Public Awareness of Artificial Intelligence in Everyday Activities.” Pew Research Center Science; Society, Pew Research Center, 15 Mar. 2023, pewresearch.org/science/2023/02/15/public-awareness-of-artificial-intelligence-in-everyday-activities.2. Sasikumar, Srihari. “How Companies Are Using AI in Digital Marketing.” Simplilearn.com, Simplilearn, 14 Feb. 2023, simplilearn.com/how-companies-are-using-artificial-intelligence-ai-in-digital-marketing-article.3. Google Search Central Blog. “What Creators Should Know about Google's August 2022 Helpful Content Update.” Google, Google, 18 Aug. 2022, developers.google.com/search/blog/2022/08/helpful-content-update.4. Pittaluga, Matteo. “Council Post: Will Artificial Intelligence Change the World of Digital Marketing Forever?” Forbes, Forbes Magazine, 9 Feb. 2023, forbes.com/sites/forbesbusinesscouncil/2023/02/08/will-artificial-intelligence-change-the-world-of-digital-marketing-forever/?sh=7b17395230ef.5. Waugh, Rob. “How the World Will Look in 2050, According to Experts.” Daily Mail Online, Associated Newspapers, 1 Apr. 2023, dailymail.co.uk/sciencetech/article-11915399/How-world-look-2050-according-experts.html.6. Jenkins, Ryan. “The Power and Limitations of AI in Digital Marketing.” CEOWORLD Magazine, C-Suite Agenda, 23 Feb. 2023, ceoworld.biz/2023/02/23/the-power-and-limitations-of-ai-in-digital-marketing/.7. Wheeler, Kathryn. “Brand Identity: How to Develop a Unique; Memorable Brand in 2023.” HubSpot Blog, HubSpot, 5 Oct. 2022, blog.hubspot.com/agency/develop-brand-identity.Source: PRWebURL: Source2023-06-25T15:52:11+12:00https://www.promotiondata.com/news/googles-new-focus-on-helpful-content-shakes-up-digital-marketings-go-to-seo-playbook.htmlGoogle’s New Focus On Helpful Content Shakes up Digital Marketing’s Go-To SEO Playbook2023-05-18T09:05:14+12:00Adminwebmaster@nospam.comAs the uncontested search engine leader, changes in Google’s new reinforcement learning algorithm can make or break a company’s online traffic. How do businesses adapt their digital marketing strategies to avoid losing traction? Derek Chew, CEO of Fullmoon Digital, explains that digital marketing is not just about 1’s and 0’s.Cracking the latest code to rank among the coveted top three spots of Google’s search results can be an elusive challenge. A business may enjoy a steady stream of leads from top-ranking content only to discover it has lost ground after an algorithm change. Google is continually adjusting its search engine ranking system and user interface, averaging 12 changes per day, keeping digital marketers on their toes.(1) Google’s most recent algorithm change, the “helpful content” update, is designed to reward content written for people by people rather than for search engines using AI technology.(2) Derek Chew, CEO of Fullmoon Digital (FMDM), maintains that the foundations of successful digital marketing remain the same regardless of what methods Google employs.Chew contends, “Digital marketing strategies that focus on the fundamentals of driving website traffic, improving conversion rate optimization, and delivering an outstanding customer experience will see steady market gains regardless of what changes Google makes to their algorithm.”Search Engine Optimization (SEO) is one strategy within the larger realm of digital marketing. SEO is the process of creating targeted content optimized for positioning an internet site among the top search results to increase traffic on its web page. A top-search ranking helps establish a business as an authority in its industry. Digital marketing strategists who successfully incorporate SEO keywords and phrases in their web content have been historically rewarded by Google’s SEO-driven search engine algorithm with a higher ranking among search results.But when businesses lean too heavily on the technical aspects of SEO, they make themselves vulnerable to a drop in online visibility when the algorithm suddenly changes. For a long while, the emphasis in SEO was on target keywords and page optimization rather than connecting with customers by providing content that satisfies the purpose of their original query. To stay relevant, digital marketers must define their client’s intended audience and purchasing habits. It is essential to narrow down the most appropriate channels (e.g., social media, YouTube) to successfully connect their target consumer to their brand and then deliver on their promises.(3)Google asserts this most recent algorithm update will reward businesses that demonstrate their value by creating customer-directed content rather than simply catering its message to the current search technology.(4) By adopting client-first solutions, businesses can clearly communicate how their unique products or services outshine their competition. Fullmoon Digital Marketing’s strategic and personalized approach supersedes algorithms.Conversion rate optimization (CRO) is about employing strategies that steadily and systematically boost customer engagement with a website, such as clicking a banner ad, filling out a form, or subscribing to a newsletter, to increase the likelihood of repeat visits or business.(5) CRO is a powerful strategy that supports and amplifies all marketing efforts.According to Chew, “Marketing opportunities live in conversion rate optimization more than uncasing an algorithm. Agencies should constantly be working to improve the customer experience; this will never change, no matter what Google does.”Chew notes, “At FMDM, we treat every client like family and take what we do very seriously — our client’s success is our success. We believe in deeper communication, consistent collaboration, and working hard to traverse this journey together.”Fullmoon Digital Marketing wants to help businesses that are looking to shake up their industry. The Wolves’ Den Marketing Incubator Program is a 12-month experience offered by FMDM to nurture innovative entrepreneurs with free access to a range of digital services to help establish a robust online presence, reach their target audience, and grow their company.Selected businesses will have the opportunity to work with a fully dedicated marketing team who will provide expert guidance and strategic growth insights. By creating a comprehensive marketing strategy tailored to the needs of each business, the Incubator Program will propel them forward in an increasingly competitive digital landscape. Applications are accepted year-round. Visit The Wolves’ Den Marketing Incubator – Fullmoon Digital Marketing Agency for complete details and eligibility requirements.About Fullmoon DigitalFullmoon Digital, founded by Derek Chew, a former early Yahoo! employee, is one of the few 100% independent digital marketing agencies in the United States. The firm is cross-functional, with deep experience in media planning and buying, digital consultancy, SEO, digital strategy, programmatic, analytics, performance marketing, paid media, social advertising, and creative. The company pushes the envelope of what is possible in terms of marketing and technology, all the while providing best-in-class digital marketing service to its “pack” of clients. For more information, please visit http://www.fullmoondigital.com.References: 1. Search Engine Land. “Google Algorithm Updates: The Latest News and Guides.” Search Engine Land, searchengineland.com/library/platforms/google/google-algorithm-updates.2. Google. “What Creators Should Know about Google’s August 2022 Helpful Content Update.” Google, Google, 18 Aug. 2022, developers.google.com/search/blog/2022/08/helpful-content-update.3. Rahman, Aquib. “Why You Need To Know the Difference Between SEO and Digital Marketing.” Shiksha Online, 5 July 2022, shiksha.com/online-courses/articles/difference-between-seo-and-digital-marketing/.4. Hood, John. “What Happens to SEO When the Algorithm Changes?” FastCompany, 9 Dec. 2022, fastcompany.com/90822395/what-happens-to-seo-when-the-algorithm-changes.5. Digital Marketing Institute. “What Is Conversion Rate Optimization (CRO)?” Digital Marketing Institute, Digital Marketing Institute, 15 Mar. 2023, digitalmarketinginstitute.com/blog/what-is-conversion-rate-optimization-cro.Source: PRWebURL: Source2023-05-18T09:05:14+12:00https://www.promotiondata.com/news/lack-of-seo-skills-strategy-leave-critical-gap-in-higher-education-recruitment-funnel-according.htmlLack of SEO Skills, Strategy Leave Critical Gap in Higher Education Recruitment Funnel, According to Study2023-04-16T11:12:34+12:00Adminwebmaster@nospam.comJoint study into higher education recruitment strategies indicates foundational marketing tactics are missing the mark in execution.Research conducted by UPCEA, the leading association for professional, continuing and online (PCO) education, in collaboration with Search Influence, a higher education digital marketing agency, shows that higher education institutions targeting non-traditional students do not reach and recruit prospective students to their full potential. The results of the newly released study reveal that the majority of schools lack search engine optimization (SEO) skills, knowledge, strategy, and effective reporting to leadership.Research Highlights Schools say SEO is important but aren’t executing it strategically. Institutional leadership is not informed of SEO performance metrics. Most institutions do not have a comprehensive SEO strategy. The study surveyed 70 UPCEA institutional leaders and 68 UPCEA marketing leaders to understand higher education institutions' current SEO marketing practices that target non-traditional students. The study compares answers against best digital marketing practices, specifically SEO, to determine the key findings. In addition to this, the research includes an assessment of the SEO readiness of 100 member institutions.The study finds a gap between what institutional and marketing leaders believe are best practices for SEO and the actual SEO readiness of their institution, indicating that SEO is an area of opportunity for many schools. According to survey data, although marketing and institutional leaders value SEO as a tactic, 51% of respondents said that their unit does not have an established search engine optimization plan or strategy.“Innovative marketing practices are important to carry higher education through its current crossroads,” said Jim Fong, Chief Research Officer at UPCEA. “The adult learner is more savvy than previous generations, and institutions need to meet students where they are in order to have a competitive advantage in an evolving and complex economy.”“The higher education institutions surveyed know SEO is important. And many think they're doing SEO. This study shows that most lack an outcomes-focused strategy. Even if they did have a strategy, they, themselves, indicate they lack the skills to execute or the reporting structure to hold their teams accountable,” says Will Scott, Search Influence Co-Owner and Chief Executive Officer. “Given the dollars they're spending and the proven returns from search engine optimization, it's clear that a focus on SEO would have a big impact on schools' student funnel.”The study suggests that current SEO strategies are lacking because PCO units do not have the skills, staff, or resources to develop one. A second contributing factor is the lack of leadership awareness of SEO-related metrics that would provide a deeper case for support to inform decisions such as budget, department staffing and employee skill development.The research was conducted as part of a two-year partnership between Search Influence and UPCEA. This partnership provides UPCEA members with custom Search Influence resources that help improve student recruitment through SEO and paid ad strategies.The full report can be viewed online: Higher Education SEO Research Study.UPCEA and Search Influence will discuss the significant findings from the research study in a higher education webinar on April 27, 2023.Additional Resources:- 5 Higher Education Marketing Challenges Solved by SEO and Paid Digital Advertising | Search Influence- Higher Education Technical SEO to Solve Your Website Woes | Search Influence- Top 7 SEO Questions You May Be Asking | Search InfluenceAbout Search Influence:Search Influence is a women-owned, ROI-focused digital marketing agency that helps institutions drive prospects into and through the recruitment funnel with analytics-backed strategies, including search engine optimization and paid digital advertising. Founded in 2006, Search Influence’s core purpose is to optimize potential. Search Influence collaborates with well-regarded institutions both nationally and locally in New Orleans, including Tulane University School of Professional Advancement, University of Maryland School of Public Policy, and Palo Alto University.About UPCEA:UPCEA is the leading association for online and professional continuing education. Founded in 1915, UPCEA now serves the leading public and private colleges and universities in North America. The association supports its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities, and timely publications. Based in Washington, D.C., UPCEA builds greater awareness of the vital link between adult learners and public policy issues.For Media InquiriesSearch Influence:Shira Pinsker; Marketing Manager(504) 208-3900; -email-UPCEA:Molly Nelson; Vice President of Communications(202) 659-3130; -email-Source: PRWebURL: Source2023-04-16T11:12:34+12:00https://www.promotiondata.com/news/the-launch-of-presscart-is-revolutionizing-the-pr-industry.htmlThe Launch of Presscart is Revolutionizing the PR Industry2023-04-04T10:04:43+12:00Adminwebmaster@nospam.comPresscart is changing the way businesses go about obtaining press coverage by streamlining the process for a more efficient PR solution.The launch of an AI-powered publishing platform, Presscart, is causing a stir in the PR industry. Aiming to address some of the issues that companies run into with getting published online, Presscart makes obtaining press coverage easy and affordable. David Jiang, co-founder, is bringing his background in sales and marketing, as well as his experience building and working with e-commerce businesses, to the table in order to make it easier than ever to leverage the power of press through their newly launched Presscart.Presscart is not your typical PR service. Presscart gives brands complete control over their pitch, including who receives it. Additionally, they never require monthly fees and promise turnaround times as little as 24 hours after submitting the pitch. Their relationships with Fortune 500 publishing partners, along with an AI-powered writing service, are what enables Presscart to get you published easier than ever. Co-Founder Edgar Li is passionate about his product and has this to say about their game-changing technology based platform:"We're thrilled to be launching Presscart and bringing a new approach to the world of public relations. Our technology platform empowers businesses to take control of their own storytelling and get published in top-tier publications, without high costs and uncertainties. With our AI-powered writing service, we're making it easy for companies to share their brand's story and reach the audiences that matter most. We can't wait to see the impact that Presscart will have on the way businesses approach getting published online.”Presscart uses a simple, four-step process to get the best press coverage possible. Users will first choose their publications from the list of partner publications, then provide information to build their story through the AI-powered writing service. Once the content is generated and the pitch has been approved, the team at Presscart will go to work getting the user’s brand published."At Presscart, we're passionate about helping businesses achieve the visibility they deserve in a transparent and affordable way. We've seen firsthand how companies can waste a lot of money trying to get published online and often fail to obtain results. With our technology and AI-driven platform, we're able to provide businesses with a much more efficient and effective way to get published in high-quality publications. We're excited to launch Presscart and empower businesses to tell their stories and build their reputations with confidence,” says co-founder David Jiang.Press is important for businesses of all sizes to help build social proof, generate traffic to their websites, improve SEO, and attract talent and investors. Co-founders David and Edgar are excited to make these important press services more easily available to a wider range of businesses through the launch of Presscart.###About Presscart: Presscart is an AI-based PR platform that uses a unique technology-based approach to obtaining press coverage. Their simple four-step method streamlines the process of getting published by giving businesses more control over their content, and charging them less to do so. Presscart is well connected and has strong relationships with Fortune 500 publishing partners to get you published in the right places, without retainers or hidden fees. Source: PRWebURL: Source2023-04-04T10:04:43+12:00https://www.promotiondata.com/news/ignite-visibility-publishes-seo-study-revealing-the-biggest-investments-for-2023.htmlIgnite Visibility Publishes SEO Study Revealing the Biggest Investments for 20232023-03-26T18:00:15+13:00Adminwebmaster@nospam.comTop digital marketing firm, Ignite Visibility, releases an SEO industry study covering marketing professionals' biggest investment plans for 2023.San Diego-based Ignite Visibility recently surveyed over 120 marketing professionals about their present SEO and content marketing strategies and their outlook going into 2023.Key takeaways from the study include: 73% of marketers have turned to YouTube as an important part of their SEO strategy in 2023. The majority of marketers noted they saw no change in their rankings after the Helpful Content Update. 34% of marketers will spend the majority of their 2023 budget on video content, whereas only 10% of marketers will spend the majority of their budget on blog content.Download the study or learn more below:The study provided valuable insights into what marketers see as high consumer demand for short-form videos. Consumers prefer short, high-impact, highly edited, and punchy videos over long-form videos, including how-tos, testimonials, or actionable strategies.Another significant shift noted in these results is the overwhelming majority of marketers that expect their YouTube content to play a larger role in their 2023 SEO strategy. As Google HTML is getting more competitive, videos and images are showing up more frequently across search engine results.With the introduction of Google’s Helpful Content Update, many marketers saw their content rankings improve, or remain the same. Before the update’s release, many marketers feared a rankings drop, so the increase inspired many creators to produce more high-quality content.When asked about the survey’s results, Ignite Visibility CEO John Lincoln said, “I think the biggest takeaway from this study is that with all the different pillars of SEO, the biggest focus in 2023 is going to be using multimedia to increase the value of content marketing.”For more insights on these findings, you can download the full story here.About Ignite Visibility: Ignite Visibility is a premier full-service digital marketing agency based in San Diego, CA. Consistently named one of the top digital marketing agencies in the USA, Ignite Visibility has used the same strategies they use for clients to become a 6x Inc. 5000 company. To learn more, visit https://ignitevisibility.com.Source: PRWebURL: Source2023-03-26T18:00:15+13:00https://www.promotiondata.com/news/digital-marketing-agency-seo-co-expands-to-salt-lake-city-utah.htmlDigital Marketing Agency SEO.co Expands to Salt Lake City, Utah2023-03-13T15:13:11+13:00Adminwebmaster@nospam.comSEO.co, a seasoned digital marketing company, has declared that it is broadening its operations to Salt Lake City in Utah. This growth was initiated by the agency as an attempt to better meet their customers’ needs located across the mountain west and beyond with even more excellence than before.SEO.co, a leading digital marketing agency, announced today that it has expanded its operations to Salt Lake City, Utah. The expansion is part of the company's ongoing efforts to better serve its clients in the mountain west and beyond."We are thrilled to be expanding our operations to Salt Lake City," said Nate Nead, CEO of SEO.co. "This move will enable us to better serve our clients in Utah and the surrounding states, while also providing us with access to a talented pool of marketing professionals in the area."With the expansion to provide Salt Lake City SEO services, SEO.co will be able to offer a wider range of service options to its local clients across the intermountain area, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, and more. The company's team of experienced marketers will work closely with clients to develop customized digital marketing strategies that deliver results."Our goal is to help our clients succeed in the competitive online marketplace," said Schmitt. "We believe that by expanding our operations to Salt Lake City, we will be able to better meet the needs of our clients and provide them with the highest level of service."SEO.co has already established a strong presence in the digital marketing industry, with a proven track record of delivering results for clients across a wide range of industries. The company's expansion to Salt Lake City is expected to further strengthen its position in the industry and enable it to serve even more clients in Utah.About SEO.coOriginally founded as a Seattle SEO Company, SEO.co is a leading digital marketing agency that provides a wide range of services to clients around the world. With a team of experienced marketers and a proven track record of success, the company helps businesses of all sizes achieve their online marketing goals. Services offered by SEO.co and its affiliates include search engine optimization (SEO), pay-per-click advertising (PPC), software development, social media marketing, link building, content marketing, and more. Source: PRWebURL: Source2023-03-13T15:13:11+13:00