by Jody Nimetz
If you have been participating in digital marketing for long enough, you are well aware of the various metrics and performance indicators that you can use to measure the success of your campaigns. From an Organic perspective alone, there are a plethora of metrics and KPIs (Key Performance Indicators) that you can report on to show the progress of your campaign. In a slightly simplified manner there are really three areas of measurement that directly measure organic search/SEO performance:
Traffic – or more importantly how people arrived on your website. SEO is about driving traffic to your web properties. (#omg)
Engagement – that is how people are interacting with your content after arriving on the site.
Conversion/Goals – consider this the “endgame” that is the action that you want the user to take after and upon visiting your website? Are you looking for them to register for a newsletter, make a purchase, call a call center or download a PDF?