by Charlotte Bourne
If you are a publisher looking to get your content surfaced in the search results page, you may want to consider using Google News. Unlike web results, which use the number of incoming links (among other factors) to judge the value of a website, news articles are more recent and haven’t had the same amount of time to generate incoming links. Therefore, optimizing for Google News is a bit different that traditional web SEO. There’s a three stage process in ranking in Google News.