by Michael Bloch
Internet marketing can be tough. It's highly competitive and if your competition uses false claims or other sharp business practices to attract customers, it can be very tempting to follow suit.
Lies usually start out with a little bit of embellishment, then before you know it your marketing copy basically becomes a hotchpotch of lies - after all, they do work.
The journey to trumping your slimy competition can be a slippery one indeed which can land you into a lot of hot water; both ethically and legally.