The other day we discussed some of the new developments in local search. Within a few days, Google announced an effort called “Google My Business” in an attempt to simplify local marketing for SMBs. The thought is that it will be easier for businesses to update their business information across Google platforms including Google Search, Google Maps and Google . Really it appears as though Google is working to consolidate all of their local offerings possibly in an attempt to keep us on Google even more than we are now.
Google will tell you that the launch of the “Google My Business Project” is a more streamlined way of managing your local business information including reviews, social engagement and standard business information that are currently spread out on various Google properties.