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How B2B Search Marketing Differs From B2C

on 05 Jul  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

As I write this, I’m at the B2B Search Strategy Summit in San Francisco. Mary O’Brien, the summit organizer, told me that many potential attendees — and yes, even some panelists — questioned where B2B search marketing was really all that different from B2C. Shouldn’t the same basic practices apply?

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