by Rob Sullivan
According to new research performed by MarketingSherpa, 81% of companies using online marketing find both organic and paid listings to be somewhat-to-very-effective. It is interesting to note that most of the people surveyed only found organic searching to be somewhat effective.
MarketingSherpa surmises that part of the reason for that includes the lack of awareness some companies have with regards to the online marketplace.
This makes sense to me. Too often we come across clients who consider their competition to be the guy down the street and not the sites occupying the top listings in search results.