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SAR-R: Search and Rescuing ROI

on 15 Sep  Posted by Admin  Category: Internet Related  

by Kyle Grant
http://www.enquiro.com

Over the past several months, in part due to increased economic pressures, we have seen an increase of importance placed on improving return on investment (ROI) from search-based activity, particularly from PPC campaigns. ROI attribution and measurement becomes especially important when justifying the cost of the online sponsored advertising and improving the return on advertising spend (ROAS). Here are some tips on improving your search performance and getting the best ROI possible.

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