by Chris Pinkerton
Ok I get it, ratings and reviews are important. It’s kind of obvious. We all know that word of mouth is one of the most creditable and influential touch points in a purchase process. How many times have you asked a colleague or friend ‘where did you get that’ or ‘what do you think of this’. In fact, in an Enquiro research study, it was noted that word of mouth is one of the top three influencing factors in every level of purchase, from very informal to very complex.