YEAH! Local is a website dedicated to helping small businesses increase their search engine rankings and market share. A recent post explains the use of search engine optimization in building a brand.
YEAH! Local has posted a description of the confluence of search engine techniques and brand recognition. The article begins with a definition of what a brand is and where it is found. According to the post, branding is much more than a logo, it is all about visibility. Making the aspects of a business, whether it is products, services or people, more visible to the audience most likely to be interested is what search engine optimization does.