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Be Prepared for the Rise in Mother’s Day Shoppers, Online and Offline!

on 27 Apr  Posted by Admin  Category: Internet Related  

by Rebecca Maynes
http://www.mediative.com

According to Bing Ads and the Yahoo Network:

  • Mother’s Day is the third largest retail holiday in the US behind the Christmas holiday season and back-to-school.
  • It was expected in 2014 that 28.5% of people would do their Mother’s Day shopping online.
  • The most common techniques used to entice shoppers included free shipping (55%), price cuts (44%) and coupons (41%).
  • 87% of people celebrate Mother’s Day, and the average person spends $169.
  • In 2013, $20.7B was spent on Mother’s Day spending, up 11.3% over the year before.
  • 2/3 of US Shoppers will look to boutiques and small retailers to Mother’s Day gifts.

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