Why valid HTML code is important to your web site

Copyright Axandra.com

Copyright Axandra.com
Web site promotion software tools

Many webmasters overlook a very important aspect of web site promotion: the validity of the HTML code.

What is valid HTML code?

Most web pages are written in HTML. As for every language, HTML has its own grammar, vocabulary and syntax, and every document written in HTML is supposed to follow these rules.

Like any language, HTML is constantly changing. As HTML has become a relative complex language, it's very easy to make mistakes. HTML code that does not follow the official rules is called invalid HTML code.

Are you paying too much for pay per click advertising?

Copyright Axandra.com

Copyright Axandra.com
Web site promotion software tools

The cost for pay per click advertising is on the rise. According to Jupiter Research, the average click price will jump from US$0.29 in 2003 to US$0.26 in 2004 and US$0.47 in 2009. And that's only the price for an average keyword.

The price for the top spot on Overture.com for "data recovery" is currently US$4.30 per click. Google displays an average cost pay click of US$9,10 for that keyword. That's quite a lot for a single click. But do you get what you're paying for?

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