Why Google Has To 'Get' Platforms: It's The Future Of Search

by Admin


04 Nov
 None    Search Engines

by Gord Hotchkiss

Last week, I shared portions of Steve Yegge’s post (from inside Google) about how Google doesn’t “get” platforms. But why, you may ask, does Google have to get better at platforms? Certainly, open platforms open greater levels of innovation, one reason why Facebook gained the critical mass needed to dominate social networking. That is certainly applicable given Google’s forays into the social space. But there’s another reason, one very germane to Google’s core business. Becoming a platform provider is likely the only way Google can compete in a new search ecosystem.

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