by Daniel Mewhttp://www.mediative.ca
Sitelinks and Call Extensions have long been used as tools to boost the performance of AdWords paid search campaigns for advertisers targeting at the local level. They offer the ability for your ad to do more, whether it is linking to the latest special offers on your site, giving directions, or making it easier for potential customers to get in touch with their nearest store location. Along with the upgrades to bid management and location targeting
that came with the launch of Enhanced Campaigns
, Google has also launched a series of updates and new features to Sitelinks and Call Extensions that will provide major benefits to advertisers targeting at the local level.