Branding is Big and Growing

by Rob Sullivan

by Rob Sullivan
http://www.enquiro.com

I listened to the Yahoo! earnings call this week and one thing struck me as quite interesting.

The use of branded keywords in paid search is growing. In fact Yahoo! claims that its top 200 advertisers use Yahoo! paid search to promote their brands.

They realize that they need to be involved in the research process even if they can't directly measure conversions offline.

JupiterResearch Forecasts

More Than 20 Million U.S.

More Than 20 Million U.S. Households Will Subscribe to a VoIP-Based Telephone Service by 2010

NEW YORK, NY - October 25, 2005 -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), forecasts that by 2010, 20.4 million U.S. households will subscribe to a Voice Over Internet Protocol (VoIP)-based broadband telephony service, a dramatic increase from the 1.2 million subscribers in 2004. JupiterResearch's report entitled, "U.S. Broadband Telephony Forecast 2005 to 2010," contains detailed findings including predictions on how cable companies are well positioned to dominate this market, while offering advice for independent providers, such as Vonage and Packet8.

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