by Jody Nimetzhttp://www.mediative.com
If you have been conducting any type of digital marketing over the past few years, the one item that you should have become very intimate with is your content and more importantly, the need to produce high quality
content. The fact of the matter is that content is the lifeblood of your website. It’s the message from your content that helps educate users about your brand, your products and services and most importantly, how you can solve their problems. Content marketing is not something that is new to marketers; I mean advertisers have been doing this for years. What is
new is the digital marketplace and how the ability of people to consume content has changed. In the digital age, we have access to copious amounts of data and content like never before.