by Laura Cristescu
2014 has been a really interesting year, and looking back I feel as excited as any advertising aficionado that sees the imminence of the transformation that is about to happen. This makes me think that 2015 can only get better.
As change is hitting different sides of the programmatic advertising ecosystem, mobile, data, pre-roll video and in-stream audio are taking new turns.
Here are my key predictions for 2015: