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Persuasion on the search results page

on 08 Jan  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

Chris Copeland took out 2007 with one last jab at the whole 'agencies getting it' thing. Much as I'm tempted to ring in the New Year by continuing to flog this particular horse, I'm going to bow to my more rational side. As Chris and Mike Margolin both rightly pointed out in their responses to my columns, we all have vested interests and biases that will inevitably cause us to see things from our own perspectives. Frankly, the perspective I'm most interested at this point in this debate is the client's, as this will ultimately be a question the marketplace decides. So, for now, I'll leave it there.

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