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Using Paid Search For Branded Terms? Not So Fast.

on 22 Jan  Posted by Admin  Category: Internet Related  

Submitted by netvantage

by Adam Henige
http://www.netvantagemarketing.com

I got involved in a discussion board thread today where someone was lauding the success of their branded PPC campaign. The clickthrough rate was through the roof! Turns out, they had a 22 percent CTR since starting up the campaign. That sounds great, doesn't it?

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