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Writing Ad Copy for B2B

on 09 Feb  Posted by Admin  Category: Internet Related  
by Kyle Grant

Con­dens­ing an adver­tis­ing mes­sage into 95 char­ac­ters is a dif­fi­cult task for mar­keters; they must lever­age com­pelling calls-to-action, posi­tion­ing state­ments, clear value propo­si­tions, and com­pet­i­tive dif­fer­en­tia­tors, yet still be cre­ative. It is a very tall order to squish all of that into such a lim­ited num­ber of char­ac­ters. Cre­at­ing ad copy that is com­pelling is one of the hard­est, yet most impor­tant tasks of cre­at­ing paid search campaigns.

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