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False memories: Was that bugs bunny, or just my imagination?

on 18 Sep  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

I’ve talked about how powerful our mental brand beliefs can be, even to the point of altering the physical taste of Coke. But where do these brand beliefs come from? How do they get embedded in the first place?

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