by Karl Hourigan
We believe a corporate web site can be the most effective marketing tool a company can use, but a surprising number of companies we talk to do not understand how their web site is performing. How many visitors is the web site attracting? How many pages do visitors view? Where did they come from (a search engine, a referring site like a blog or directory, etc.)? What country are they in? What are the keywords they are using in their searches that brought them to the site?