The Five Ps of Marketing: Do They Apply to SEM? - Part 2

by Jody Nimetz

by Jody Nimetz
http://www.enquiro.com

As discussed in part one of the Five P's of Marketing, the Marketing Mix is made up of the following variables.

Product - the product or service offered to the customer
Price - pricing strategies with the goal of meeting a desired profit margin
Place (Distribution) - distribution of the product/service to your target market
Promotion - communication and endorsement of your product/service to a customer
People - service marketing and the level of customer service you provide to your customer

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