Submitted by smrsubmissions
by Sharon Housley
A logo concept is more than just an affinity for a specific character. Logos represent a company's brand, and as a result, serious thought and consideration should be put into your logo. Before hand be sure to consider, how the logo will represent your organization and consider the thoughts that will be associated with specific images that you consider for your logo. Does the logo embody traits that can or should be associated with your business? If your company is global, will the image transcend borders or will some of your customers find the image offensive and distasteful?
Carefully consider what traits you want for your corporate image to convey and select a logo that represents these those traits in a meaningful way.