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PPC Advertising Tips to Ensure Long-Term Success

on 22 Nov  Posted by Admin  Category: Site Promotion  
by Mediative
http://www.mediative.com

When it comes to paid search campaigns, being prepared is essential. But it’s also important to understand that paid search is not a “set-it and forget-it” advertising strategy.  The majority of companies have an annual cycle that can be considered a “steady’ state of environment. There are busy times, and quiet times, which are perhaps influenced by seasonal changes or major events/holidays such as Christmas, Valentine’s Day, summer, etc. As a marketer, you have plenty of time to plan your paid search campaigns well in advance of those big events, and can use historical data to ensure success.

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