by Brent Filson
Working with top companies worldwide in all major sectors for 20 years, I've discovered that few of them come even close to achieving their potential results.
A key reason is that their leaders "don't know that they don't know".
They don't know that marketing as we know it has come to an end. A more successful growth-dynamic must replace it. That dynamic is tied to human emotions and the results-producing actions those emotions trigger.