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Taking a Closer Look at Bing Ads – SEMPO Search Summit 2013

on 21 May  Posted by Admin  Category: Search Engines  
by Marta Turek
http://www.mediative.ca

On May 14th, Bing & SEMPO jointly hosted the second annual SEMPO Canada Search Summit. Topics included social media and search marketing, mobile search, Bing Ads product improvements, analytics, reporting, SEO audits & measuring SEO metrics. Mediative presented a controversial topic in comparing elements of Bing Ads vs. Google AdWords. Suffice it to say, the presentation was well received, even by Bing Ads representatives present on the day.