by Jody Nimetz
I recently posted a brief article on my blog about the importance of organic search marketing budgets as part of the entire B2B marketing budget. As search crosses the chasm and search generates more interest from the C-level, you can bet that marketing budgets will shift from traditional mediums to search. Search marketing is a seven billion dollar/yr industry and experts predict that by 2010 search marketing will be a twelve billion dollar/yr industry. While most of the online marketing budgets are directed towards sponsored campaigns, the importance of organic search engine marketing and proper analytics for tracking success is a recipe for any successful online marketing campaign.