Copywriting Makeover: Making An Emotional Connection Part 2

by Admin


02 Aug
 None    Internet Related

Part2 of 2

by Karon Thackston © 2004
http://www.copywritingcourse.com

In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.)

In the conclusion, you'll see how all the rewrite turned out and how exciting the end results have been.


Copywriting Makeover: Making An Emotional Connection

by Admin


02 Aug
 None    Internet Related

Part 1 of 2
by Karon Thackston © 2004
http://www.copywritingcourse.com

One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.

That's why I was excited when I had the opportunity to rewrite the homepage copy for a vacation cruise service. While the copy they used previously gave all the details and got them a good number of bookings, it just didn't have what it takes to make me start daydreaming about my next cruise. It didn't. but it was about to!


News Categories

Ads

Ads

Subscribe

RSS Atom