Part2 of 2

by Karon Thackston © 2004
http://www.copywritingcourse.com

In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.)

In the conclusion, you'll see how all the rewrite turned out and how exciting the end results have been.