Date / Time

 

Ads

(adsbygoogle = window.adsbygoogle || []).push({});

News by month

News Categories

Link to us

Link to us

Ads

(adsbygoogle = window.adsbygoogle || []).push({});

Subscribe

Search Promotion Data

Ads

(adsbygoogle = window.adsbygoogle || []).push({});

News by month 2019

Latest News

Ads

(adsbygoogle = window.adsbygoogle || []).push({});

Ads

(adsbygoogle = window.adsbygoogle || []).push({});

How Google Became a Verb

on 11 Jan  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

It’s probably because I’m just finishing a book (The Stuff of Thought) by famed linguist and cognitive psychologist Steven Pinker, but grammar has been on my mind more than usual lately. And in particular, I was fascinated by how we use Google in our language. Google, of course, has been “genericided” – the fate that falls on brands that lose their status as a protected brand name and become a generic term in our vocabulary. This causes much chagrin with Google’s legal and marketing team. What is more interesting however is the way we’ve taken Google into our lexicon.

News Categories