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Think you are strategic - Think again

on 22 Apr  Posted by Admin  Category: General  

by Gord Hotchkiss
http://www.enquiro.com

It's one of the banes of this industry that we often use the words 'strategies' and 'tactics' interchangeably. Conferences that fly the strategy banner offer a deep dive into multiple tactical tracks. Sessions that promise cutting edge strategies in fact deliver tactics. Now, I have nothing against tactics. The right tactic can be a beautiful thing, when it's used to execute on a strategy. But they're not the same thing.

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