Google’s Second Coming of Personalization of Search

by Admin

14 Dec
 None    Search Engines

by Jody Nimetz

On Friday, Google announced that they are rolling out personalization to all. Personalization, aka personalized search results, means that the results that you receive will be based on your searching habits as Google will be customizing the search results based on six months of search activity linked to an anonymous cookie in your browser. Personalization of search is meant to provide a richer, more relevant search experience. This “customization” includes searches you’ve done and results you’ve clicked

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